Over 30 years in the field, specialising in promotions, advertising and events for shopping malls.
The Agency Network Propaganda started out in 1986 and in the early 90’s aimed its creative resources towards the promotions sector for shopping malls. With the expanding sector that changed the view of distribution in Italy, Network Propaganda found its natural vocation: developing promotions through communication, branding and events, studied and carried out in small, medium and large shopping malls.
WE NOURISH YOUR SUCCESS!
We work to maximize our customers’ brand equity
Our goal is to build a strong and solid brand, able to interpret the needs of consumers and to stand out from competitors, gaining a strong positioning and a high brand irreplaceability. How? By operating in a scientific way to stimulate the growth of the brand.
Our quality standards apply also in terms of service, technical expertise and advice.
Our dedicated employees are happy to assist you with know-how and experience in your daily business.
Marketing and Branding Consultation
Researching and setting up websites; creating and handling sms database, e-mail; Social Network handling
Finding targets; planning media services; contraction and purchase; production statement
Planning and fulfilling advertising campaigns; ATL and BTL
Ideation, organization and preparation of events
Press Office; PR; strategic, creative and bureaucratic support in prize competitions
Production of time lapse videos and monitoring of the work in progress, such as construction, extensions and refurbishment of shopping centers.
Systems development of fidelity promotions and handling database generated with ‘quality and quantity’ data
National agreements with important brands in several industries: from tourism to insurance, from retail to services, for corporate benefit programs or for brands and shopping centers customers
Network Propaganda is a unique Italian company, proud of its partnership with Growingdale BV (previously Narroway), a marketing consulting company in Netherlands, with which we are running Brand Relationship Scan. The final aim is to widen the shopping malls’ business and to boost brand equity in one single approach. To fulfil these objectives Biotic Brand Cultivation methodology is used providing marketing strategy as so to integrate branding and shopping malls’ standards.
Network Propaganda works for the most important Management Companies and Properties of Shopping Centers in Italy.
